Know what shoppers see on every rooftop's website. Every day. Independently.
DealerSentinel checks each store's website and live inventory every morning, then tells you what's broken, what's missing, and what to do about it. It doesn't work for your website vendor, so it reports what it finds.
Currently monitoring dealer groups in Oklahoma. Any website provider. No customer data, ever.
Real results from our first store scan, September 2026. Your numbers will be different. Most stores have a few of these.
Nobody at the group is checking this, and the vendor won't tell you
Your website provider reports on itself. Your CRM reports on leads it received. Nobody reports on the 200 vehicles that went live with no photos, the finance application link that's been dead for a month, or the unit that vanished from the site while it was still on the lot.
At one rooftop you might catch it. At thirteen, you won't.
What DealerSentinel checks every morning
Inventory that matches the lot.
Every VIN listed on the site, every day. Added, removed, price changed, photos changed. A vehicle that disappears isn't marked gone until we've confirmed it twice, so you don't chase phantom removals.
Pages that work.
Every page on the site, every link on every page. Broken links are grouped by destination, so one dead finance page shows up as one problem with a list of the twelve pages pointing at it, not twelve problems.
Listings that sell.
Each vehicle is scored on price shown, photo count, description length, and a working detail page. The store gets a market-ready percentage and a letter grade you can compare across rooftops.
A plain-English fix on every issue.
Status first, then the evidence (the URL, what we saw, when), then what to do. Written for a marketing manager, forwardable to a vendor.
Independent, by design
DealerSentinel reads the public website the same way a shopper's browser does. It doesn't need your vendor's feed, doesn't install anything on your site, and doesn't touch customer data. When your vendor changes platforms, the monitoring keeps running. When your vendor says everything is fine, you'll have your own answer.
Built for groups, priced per rooftop
One login. One page with every store's grade, health, and open issues. Group admins see everything. A GM sees their store. A weekly report lands in the inbox every Monday with the top three fixes per rooftop.
$395 per rooftop per month. No per-user pricing. No contracts longer than the results.
See your stores the way shoppers do
Book a 30-minute walkthrough. We'll run a scan on one of your rooftops before the call and walk through what it found.